NEE

NeeDoh is a line of sensory fidget toys produced by the American toy company Schylling. The toys are small, squeezable items filled with a non-toxic, dough-like compound that returns to its original shape after being squeezed or stretched.

Originally launched in 2017 as the "NeeDoh, The Groovy Glob" stress ball, the NeeDoh line has expanded to include over 50 different styles in a variety of shapes, textures, and colors. The line became a viral sensation on TikTok in late 2025 and early 2026, causing widespread stock shortages at retailers across the United States and internationally.